Magnetize your customers with an enewsletter

Thanks to the internet and web-based enewsletter service providers, it is quick, easy and cost affordable to design and distribute an html or electronic newsletter. Unlike a pdf newsletter which is essentially a print newsletter delivered electronically as an attachment, an html newsletter appears in the body of an email exactly as if it were a printed page with columns, pictures, headlines and links to your website or other online resources. Many service providers, also offer additional features such as integrating PayPal for donations, online event registrations and customized surveys, to mention but a few. And, best of all, service providers allow you to track how many recipients opened the email, clicked through to other information and forwarded the newsletter to a friend. You’ll also be able to post a newsletter signup form to your website so your mailing lists grow and are managed without effort. With easy to compile and printable reports, you’ll know right away what worked and what didn’t so you can improve your next enewsletter.

Your enewsletter package will also allow you to take online event registrations, integrate an online shopping cart, survey your customers, share your newsletter in social media networks, monitor its response and more....

eNewletters	+ Online event registration	+ Online shopping cart	+ Surveys	+ Social sharing	+ Social statistics

We also offer training on stand-alone eNewsletter software programs, if this is your preference.

Is it time for you to create your own enewsletter publishing program? If so, we offer three options ranging from doing-it-yourself, to me showing you how or publishing the first few issues for you and then showing you how. Or you can learn to do it yourself in our next Electrifying Electronic Newsletter Workshop to be held on November 30, 2011.

Package # 1: Do It Yourself

Select the image below so you can check out and try Constant Contact free for 60 days*. Use their template wizard to create your enewsletter, upload your mailing list and start mailing today! After your 60 day trial, if you want to continue to use their service, just subscribe for a low monthly fee based on the number of subscribers you have on your list.

Package #2: Show Me How to Create eMail Newsletters

With this package you also get the free 60 day trial of Constant Contact and we help you set up your account, design your template, upload and segment your mailing lists, and publish your enewsletters. We discuss your editorial plan, brainstorm ideas for content and determine what it is you want to accomplish with your enewsletter program in the short and long term. We design a custom branded template, help you upload the text and images, set up your enewsletter sign up form for your website and consult with you until your first mailing is completed. Then we spend three hours training you and/or up to two other members of your staff or volunteers on how to publish your next enewsletters by yourself.

We get you started with your first enewsletter and train you to take over from us for a one time fee of $750.*

Here's what you'll learn:

• Advice on design, editorial line up and distribution
• Assistance with setting up account at service provider
• Suggestions on setting up account parameters
• Professionally designed template
• Help with drafting editorial plan for the year
• Editing text for typos and grammatical errors for the first issue
• Demonstrations on how to selecting, optimize and place images
• Guidance on how to upload and segment your mailing lists
• Advice on personalizing newsletter for readers
• Assistance with setting up surveys, event registration forms and autoresponders
• Instructions on who to generate a readership response report

This enewsletter publishing package is perfect if you prefer hands on training, wants to do it yourself after you learn how and values your time as much as money.

Package # 3: Do It For Me

Maybe you’re a bit apprehensive about publishing a monthly enewsletter. Maybe you already have too much on your plate to take on another project yet you know that a professionally designed enewsletter will help you build better relationships with your customers, volunteers, or donors. Or maybe you just want someone who knows what they are doing to take care of your enewsletters for you. If so, this is the package for you. You’ll get everything from package two, brainstorming ideas, editorial plan development, custom branded template as well as ongoing support on a monthly basis. We’ll manage your account. We’ll help you plan content and develop promotions. We’ll write the content and source images and give you a monthly report on what worked and what can be improved. We take care of your enewsletter publishing program so you can take care of your business. If you think you could use another pair of hands to promote your business with professionally designed enewsletters, consider this package.

You get professional email marketing services and consulting for only $750 for the first issue and $500 for each issue thereafter*.

Here's what you'll get:

• Advice on design, editorial line up and distribution
• Set up of account at service provider
• Customizations of account parameters
• Professionally designed template
• Drafting editorial plan for the year
• Editing text for typos and grammatical errors
• Selecting, optimizing and placing images
• Uploading and segmenting mailing lists
• Personalizing newsletter for readers
• Set up surveys, event registration forms and autoresponders
• Creation of reader response report
• 3 hours in-person training when you're ready to take the enewsletter in-house
• 2 months of email or telephone support

This package is perfect if you're too busy to learn to do-it-yourself yet want/need to be fully in the driver's seat at the end of the project

Ready to start now? Questions? Give us a call at (780) 695-5675 or send us your questions by email using the contact form you'll find in the Contact Us section and we’ll be happy to answer them.